ICE London, established in 1991 as the National Casino Industry Forum, has grown from a small UK-focused gathering into the world’s largest and most significant gaming exhibition. Renamed the International Casino Exhibition (ICE) in 1992, it now attracts over 55,000 attendees and 630 global exhibitors from more than 150 countries annually.
Evolving alongside the gaming industry, ICE London expanded beyond land-based casinos to encompass online gambling, sports betting, lotteries, and emerging technologies. With its comprehensive conferences, seminars, and networking opportunities, the event serves as a vital platform for showcasing innovations, exploring trends, and fostering global business collaborations in the gaming sector.
This year, for the first time, ICE left its longstanding ExCel London home and relocated to the Fira Gran Via Exhibition Centre in the beautiful city of Barcelona, Spain. Ophion Risk’s Managing Director Josie Preston and Security and Surveillance Consultant Laks Mattu were sure not to miss this watershed moment.
ICE Barcalona 2025 has set the bar extremely high for gambling-centric events moving forward into 2025 and has certainly evolved from days gone by, now servicing the entire gaming spectrum, with a balance between land-based and digital channels.
It was a whirlwind of showstopping stands, a diverse mix of exhibitors showcasing innovative new products, perfectly encompassing the thrill and excitement of our beloved industry and highlighting the best ‘the business’ has to offer.
As a disruptive consultancy straddling gambling and Web3, the convergence of groundbreaking blockchain technologies and Web3 innovations with gambling operations at ICE 2025 is right in our sweet spot.
We had the opportunity to make some truly interesting connections and establish some promising relationships – Exciting times ahead!
If we missed you, it’s not too late to get in touch.